Who We Are
We are outsiders in the corporate communications industry, and we believe that is exactly what makes us different.
Meet the Team
Farhan Mallick
Founder
Ayesha Imran
Chief Marketing Officer
Zulfiqar Rizvi
Director Operations
Our Experience
Firestarter is led by Farhan Mallick, who has spent more than 20 years working in mass communication, including two decades inside the ratings driven world of television. That experience shaped how we think about storytelling today. We learned early on that what you say matters less than what your audience actually hears and remembers, and that the customer is always the final judge.
We have the best cameras, lights, studios, edits, and software, including AI, but that is not what differentiates us. When infrastructure shifts, everything else moves too, except a few things. Creativity, communication, compassion, and the power of a good story.
Why We Exist
People's attention is harder to hold than it used to be. Books turned into e books, e books turned into audiobooks, and now audiobooks are being replaced by summary apps. Documentaries have lost ground to short clips and reels. There is a lot of noise out there, but the bigger problem is often the noise a business creates itself. Much of what gets called marketing is just clutter spread across websites, emails, and commercials, and it is costing companies real money.
Stories work because they trigger emotion, create memories, and affect behavior.
Research suggests the average person spends a significant share of their time daydreaming, unless they are reading, listening to, or watching a story unfold. We put the power of stories to work for you.
What We Do
From internal communications and emails to websites, billboards, social media, commercials, and newsletters, give us any message, data, or research, and we will shape it into a story worth paying attention to. A story your customers remember, and one your competitors will notice too.