In 2005, a startup called ODEO was in the final stages of launching its podcasting platform. Around the same time, Apple announced its entry into the podcasting business.
Given the huge installed base of Apple’s iPod, the ODEO team knew they were in trouble.
After much thought, the company decided to shelve their podcasting project and started working on a new venture, a social media platform which the world knows today as X.
Great example of the power of a pivot.
